Originally posted by 9ersLiferInChicago:
No, I don't blame Shedeur
What proof do you have that he bombed the interviews? His father has denied this claim by owners and FO's. And I trust his father - a God fearing man - far more than I trust owners and FO's who are notorious form not being truthful.
No, they weren't "being mean". It's goes way deeper than that. They didn't like his father, particularly the business advise he gave to Shedeur in his contract negotiations. This is a very little known, but very important, aspect of this whole thing. See the below article.
https://en.as.com/nfl/the-groundbreaking-clause-in-shedeur-sanders-rookie-deal-thats-rewriting-the-rules-n/#:~:text=The%20Prime%20Equity%20clause%20gives,rather%20than%20just%20a%20player.
I have been sitting on this for a while. I wanted to do my due diligence first. What Deion Sander was able to achieve for Shedeur's contract was similar to the Michael Jordan deal. Shedeur has a first of it's kind clause in his contract called the "Prime Equity" clause. This is basically like the NIL which basically says:
The Prime Equity clause gives Sanders a percentage of all revenue generated from merchandise, sponsorships, and promotions tied to his name, image, and likeness (NIL). This includes a share of sales from jerseys, apparel, and slogans - a move that turns Sanders into a business partner rather than just a player.
THIS is really why clearly QB needy teams passed on him, why the Steelers, for example, said that they weren't drafting Shedeur in any round, which made absolutely no sense at the time. THIS is where I think we're getting this "humble" nonsense. You can't humble what's already humble. THIS is where this "entitled" talk really comes from. THIS is the main reason the NFL owners don't like Deion. To the NFL owners this is pure arrogance to want to benefit from your likeness, something the NFL has LONG benefitted most from. This is an afront to NFL owners because it makes Shedeur basically a business partner than an employee. According to Yahoo Sports, Shedeur Sanders has the top selling rookie jersey. In the above article, it shows that, so far, the Shedeur Sanders' Brown's #12 jersey has made $250 mil is sales. (So you can imagine the heartburn it caused the owners to see all those #12 Brown jerseys in the stadium of a preseason game). With the "Prime Equity" clause in his contract Shedeur has already made $14 mil in commissions from those jersey sales alone, and this coming from a 5th round pick who's currently 4th on the depth chart. This is gonna make Shedeur perhaps the richest player in NFL history - and soon - with a lot of power. THIS is the biggest reason the owners colluded against him.
This is why I think it made sense that the Browns were the only team that would have bucked the collusion and drafted Shedeur given Jimmy Haslam bucked the no-guaranteed-contacts collusion. But unlike guaranteed contacts I think this "Prime Equity" clause will become habit forming as collage players have gotten a taste of NIL. And now that Shedeur has set the example (and trust me, he'll be a star in this league), the 2026 draft class, especially the top round players, if not all of them, will demand this clause in their contract.
the prime equity is misplaced priorities. there is a telling clip where sanders is with cam ward and sanders is smiling talking about brand and money and what he does outside of football and ward seems genuinely confused cuz ward is actually a football player first, not a salesman. brand doesn't exist until you play ball. jordan, brady, they dominated the game so hard they built major brands. sanders should focus on making the team before his brand. only reason he got 'prime equity' is who his dad was. he was born into prime equity.
brady would have been a clown if he was trying to sell TB12 merch as a rookie.


). With the "Prime Equity" clause in his contract Shedeur has already made $14 mil in commissions from those jersey sales alone, and this coming from a 5th round pick who's currently 4th on the depth chart. This is gonna make Shedeur perhaps the richest player in NFL history - and soon - with a lot of power. THIS is the biggest reason the owners colluded against him.
You don't wanna believe it. But it's already been confirmed this is in his contract.
GTFOH! Brady didn't get it because he didn't think to demand it. This is a new era. Shedeur set the example. I hope every rookie going forward demands for a Prime Equity clause in their contract.
They have no real plan at qb the moment Gabriel start shyting the bed Browns fans are going to be calling for Sanders. That's why the Browns war room looked defeated at the pick cause Haslam forced it 😂 but to compare their situation to us if we drafted him is straight ludicrous. Huge difference, I'm not even a Sanders fan and didn't want him but the value at that point was pretty damn good. Y'all acting like he'd bring a Tim Tebow circus which with the browns situation I can see but not on the 9ers or any team that already has an established QB
As I stated I think the Browns drafted him with absolutely no intention on letting Shadeur anywhere close to meaningful reps; which begs the obvious question: why they even drafted him in the first place? So I certainly hope they do release him so he can go to a QB needy team of his choice that'll actually give him an honest chance.