Originally posted by ninerpride:
Sad thing is the WWE is profiting even more now than they did during the heyday of the attitude era so I don't see much changing.
They're playing it safe and even though the RAW/SD tapings aren't drawing the sellouts they did weekly during back a decade ago and the ratings are what, 2 and even sometimes 3 points lower than the peak levels of the attitude era, they're making more money I believe.
I'd bet a lot of that has to do with their international presence. For example, since Khali had his title reign the WWE's popularity in India has skyrocketed.