What are they thinking? It's unbelievable that the 49ers think the product on the field warrants a price increase, especially in this economy.
The 49ers, struggling this season with an anemic 2-6 record, will be before the San Francisco Recreation and Park Commission on Thursday seeking an increase to season ticket prices next year.
The 49ers Faithful may pay more to see a home game next year.
Under the proposal, the cost of the lowest-priced tickets, which range from $29 to $74 per game -- depending on location -- would remain the same. But fans would have to dig a little deeper in their wallets to view the games from the better seats in city-owned Candlestick Park. The proposed price hike for those tickets would jump 10 percent to 20 percent.
Seats closest to the field near the mid-yard lines would go for $179 in the 2011 season, up from $149; premium seating would cost as much as $350, or $55 more.
If the changes are approved, the average per-game season ticket price would be $83 next year, up $6 from this season.
Jim Mercurio, 49ers vice president of stadium operations and security, said the higher ticket costs still would be a good deal, comparatively. ''Even with these price increases, our average ticket price will remain well below the league average,'' he said.
The average ticket price across the NFL this year is $101 -- higher than what the 49ers are proposing for next year. ''Our 2011 average ticket price will be among the most affordable in the entire league,'' Mercurio said in a letter to San Francisco Recreation and Park chief Phil Ginsburg.
The request for higher ticket prices, which is made each year, is expected to pass. For one thing, under the terms of 49ers' lease with the city, ticket-price increases cannot be unreasonably withheld by the commission, according to rec and park officials. For another, the city stands to gain an estimated $140,000 more in revenue from its share of the ticket sales.