Secondary market ticket prices soar for 49ers-Cowboys playoff game

Jan 17, 2023 at 2:24 PM


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Cary Edmondson-USA TODAY Sports

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The San Francisco 49ers are set to host the Dallas Cowboys on Sunday in the Divisional Round of the playoffs, and it's going to be expensive to get into Levi's Stadium.

The average list price on the secondary market is $1,420, per TicketIQ, making it the most expensive Divisional Round game TicketIQ has ever tracked. Prices for the game are up a whopping 73 percent since Monday night's Cowboys victory against the Tampa Bay Buccaneers.

The cheapest tickets for the game are $606, which is the most expensive get-in price for a Divisional Round game that TicketIQ has ever tracked.

Ticket prices for the game go as high as over $10,000 for lower-level club seats at midfield. Primary market face-value tickets are virtually sold out.

Top 5 Most Expensive Divisional Round Games (Secondary Market)

  • 2023, Cowboys at 49ers: $1,420
  • 2023, Giants at Eagles: $1,106
  • 2019, Cowboys at Rams: $717
  • 2023, Bengals at Bills: $616
  • 2017, Packers at Cowboys: $606

This will be the fourth time the 49ers are hosting a Divisional Round game since 2012, and this game is at least 160 percent more expensive than any of the previous three. Before this year, the Niners' most expensive Divisional Round game was the 2020 matchup against the Vikings, which had an average price of $547.

49ers Divisional Round Home Games: 2012-2023

  • 2023 vs. Cowboys: $1,420
  • 2020 vs. Vikings: $547
  • 2012 vs. Saints: $414
  • 2013 vs. Packers: $353
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