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How the 49ers became Australia's team — and why the NFL will want to go back

How the 49ers became Australia’s team — and why the NFL will want to go back

Published Sep 16, 2026 at 6:20 AM

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An all-out marketing blitz, decades of nostalgia, and the Rams' snub created the perfect conditions for Melburnians to fall in love.

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How the 49ers became Australia’s team — and why the NFL will want to go back

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