A letter to fans from 49ers CEO Jed York

Dec 30, 2014 at 8:34 AM--


San Francisco 49ers CEO Jed York sent a letter via email to season tickets holders last night. It read as follows:

I would like to take this opportunity to speak directly to you, our Faithful fans.

After spending two years constructing a new home for you and our team, the 2014 season began with great anticipation and high hopes. On the field, we looked to build on three consecutive years of success and take that last step toward achieving our ultimate goal. Unfortunately, we were unable to capitalize and accomplish our objective.

As the CEO of this team, it is my responsibility to ensure we are always on the path to success. Yesterday, a change was made that I believe is in the best interest of this team. Change is often accompanied by skepticism, and I respect your right to have questions. Ultimately, the decisions we make as an organization will be judged by their results, and the best way to answer concerns is by putting a championship product on the field.

The 49ers experienced a period of success under Jim Harbaugh's direction that we will look back on proudly, and for that we owe him our gratitude. The reality we now face is that the time has come for this team to move in a different direction – one that gets us back on the path to realizing our goals.

Now, our focus is squarely concentrated on solidifying the future of this team and finding our next head coach. Having successfully navigated this process in the past, Trent Baalke has my full confidence in leading our coaching search. We have an exciting opportunity ahead of us and look forward to adding more talented individuals to this organization.

As we move into the next chapter of our team's history, I think back to an earlier time. In 1977, my grandfather brought our family to the 49ers and began to create a championship standard. That standard is now my responsibility to uphold and our efforts will be completely dedicated to that cause.

I share and respect your passion for this team because I was born with it. You are the most Faithful fans in the National Football League and you deserve a team that makes you proud.

Sincerely,
Jed York
Chief Executive Officer
San Francisco 49ers



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