The San Francisco 49ers continue to climb in value. According to Forbes' annual NFL franchise valuations, the team is worth $8.6 billion, a figure that matches the one released earlier this month by Sportico.
At the top of the list are the Dallas Cowboys, who maintain their position as the league's most valuable franchise, valued at $13 billion. The Los Angeles Rams rank second at $10.5 billion, followed by the New York Giants ($10.1 billion) and the New England Patriots ($9 billion).
Forbes' NFL franchise valuations are are out ...
1) Dallas Cowboys $13 billion
— Albert Breer (@AlbertBreer) August 28, 2025
2) Los Angeles Rams $10.5 billion
3) New York Giants $10.1 billion
4) New England Patriots $9 billion
5) San Francisco 49ers $8.6 billion
6) Philadelphia Eagles $8.3 billionhttps://t.co/AZy4j9nRvQ
The 49ers' $8.6 billion valuation marks a 26% increase from 2024, reflecting both the team's strong brand value and the NFL's surging financial growth. Forbes also reported that San Francisco generated $723 million in revenue over the past year, with an operating income of $115 million.
For the first time, all 32 NFL teams are valued at over $5 billion. The Cincinnati Bengals sit at the bottom of the list at $5.25 billion, while the average NFL franchise value now stands at $7.1 billion—a 25% year-over-year increase.
The 49ers enter the 2025 NFL season looking to rebound from a disappointing 6-11 campaign that ended their postseason streak.