The San Francisco 49ers have cemented their place among the NFL's elite franchises, ranking fifth in Sportico's 2025 NFL franchise valuations with an estimated worth of $8.6 billion. Only the Dallas Cowboys ($12.8B), Los Angeles Rams ($10.43B), New York Giants ($10.25B), and New England Patriots ($8.76B) hold higher valuations.
The Cowboys have earned the highest valuation of any NFL team in each of the six years Sportico has released its annual list.
The 10 most valuable NFL franchises, per @Sportico's latest valuations. The #49ers come in at No. 5 with an $8.6B valuation. pic.twitter.com/zJcKcgHt7h
— 49ers Webzone (@49erswebzone) August 13, 2025
San Francisco's valuation represents a 25% increase from last year, underscoring the team's strong brand value.
The 49ers led the NFL in ticket sales for the third straight year, generating $176 million—a staggering $40 million more than the Cowboys, who ranked second with $136 million. These figures are calculated after local taxes but before the 34% revenue share distributed among NFL clubs.
Across the league, the average NFL franchise value is now $7.13 billion, a 20% jump from 2024. This growth has been fueled in part by the NFL's recent decision to allow the sale of minority ownership stakes. Earlier this year, a group of investors acquired a 6.2% stake in the 49ers at the current $8.6 billion valuation.
Despite their impressive valuation and revenue numbers, the 49ers ranked last in the NFL in net profit for 2024, earning just $80 million—a fraction of the Cowboys' league-leading $490 million. Sportico attributes San Francisco's low profit margin to high cash player costs in 2024.