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The San Francisco 49ers unveiled the 49ers PRIDE fan club last month, becoming the first NFL team to create a club geared explicitly toward members and allies of the LGBTQ+ community. The first team-sponsored club event will allow fans to join the 49ers front office during the San Francisco Pride parade on June 30.
The 49ers also plan to set up watch parties for games during the upcoming season.
"We're hopeful that other teams will follow suit," 49ers Chief Administrative Officer Hannah Gordon, who led the initiative, said during an NFL Network interview on Wednesday. "We've already heard from other teams who were really interested after we launched."
Hannah notes that the 49ers had almost 1,000 fans sign up within the first couple of days of the club's launch.
49ers PRIDE joins WON (Women of the Niners), a club for female 49ers fans relaunched last year, as another example of the team's ongoing efforts to connect with often overlooked groups within the community. Gordon believes the creation of 49ers PRIDE was the natural next step in the team's inclusion efforts.
Lindsay Rhodes asked Gordon where those efforts originate.
"It comes from our ownership," Gordon responded. "It comes from Denise DeBartolo York, from Dr. (John) York, from (son and team CEO) Jed (York), from (daughters) Jenna and Mara, from (Jed's wife) Danielle, from the entire family. So for us, because it comes from the top, it's really easy to follow through on."
Why one analyst is worried for Brock Purdy if 49ers trade Brandon Aiyuk
By David Bonilla
Apr 18
San Francisco 49ers quarterback Brock Purdy achieved a remarkable feat in 2023, setting a single-season franchise record with 4,280 passing yards. This accomplishment is noteworthy, considering the illustrious quarterbacks who have graced the organization's history.
A significant portion of those yards came from wide receiver Brandon Aiyuk, who amassed a career-high and team-leading 1,342 receiving yards. Most of his 75 catches originated from passes thrown by Purdy.
Amidst significant offseason chatter surrounding the 49ers' star receiver, including several unsubstantiated trade rumors, Aiyuk's future remains uncertain. Former NFL player James Jones, now an analyst, expressed concern for Purdy should Aiyuk's tenure in the Bay Area come to an end.
"I
5 reasons why 49ers QB Brock Purdy will be better in 2024
By Marc Adams
Apr 20
The San Francisco 49ers appear to have found their quarterback. It was a bumpy road on the journey to locate him, too. There was the up-and-down tenure of Jimmy Garoppolo, whose relationship with Head Coach Kyle Shanahan seemed dysfunctional, at times. Then there was the short-lived Trey Lance experiment.
Garoppolo and Lance are no longer being with the team, and one major reason is the emergence of Brock Purdy as the team's QB. Purdy finished his second season with a trip to the Super Bowl, after having a Pro Bowl season in which he finished with 4,280 yards and 31 touchdowns. He also led the league in multiple statistics, including passer rating (113.0) and QBR (72.8). Additionally, Purdy finished fourth in NFL MVP voting.
But a year ago, no one knew what to
Why Ian Rapoport believes Brandon Aiyuk might stay with 49ers
By David Bonilla
22 hrs
Brandon Aiyuk has been clear about his desire to receive fair compensation from the San Francisco 49ers—or any NFL team, for that matter.
"I'm trying to get what I deserve," Aiyuk said last month on a podcast. "I feel like this season, this season playing football, I figured out who I was as a person and a player — what I bring to the table, what I bring to the locker room, what I bring to the organization."
General manager John Lynch affirms that the 49ers aim to keep Aiyuk around, enduring he remains with the team for the remainder of his career. However, a recent report states there's
Breaking down the 49ers drafts under John Lynch and Kyle Shanahan
By Marc Adams
Apr 20
We are less than one week away from the NFL Draft, and the San Francisco 49ers have their first day-one draft pick since 2021. That was the year they selected QB Trey Lance number three overall. The trade-up to get Lance cost the 49ers their first-round picks in 2022 and 2023. And now that they are back in the first round, at pick 31, fans are anxious to see what the team does with the pick. And with former assistant GM, Adam Peters, now in Washington, it will be interesting to see how well the 49ers draft without Peters in the room.
We looked back at the seven drafts GM John Lynch and Head Coach Kyle Shanahan have led to see what information we could pull from those drafts. There were plenty of hits, plenty of misses, and a few surprises along the way. The draft picks are
