The San Francisco 49ers unveiled the 49ers PRIDE fan club last month, becoming the first NFL team to create a club geared explicitly toward members and allies of the LGBTQ+ community. The first team-sponsored club event will allow fans to join the 49ers front office during the San Francisco Pride parade on June 30.
The 49ers also plan to set up watch parties for games during the upcoming season.
"We're hopeful that other teams will follow suit," 49ers Chief Administrative Officer Hannah Gordon, who led the initiative, said during an NFL Network interview on Wednesday. "We've already heard from other teams who were really interested after we launched."
Hannah notes that the 49ers had almost 1,000 fans sign up within the first couple of days of the club's launch.
49ers PRIDE joins WON (Women of the Niners), a club for female 49ers fans relaunched last year, as another example of the team's ongoing efforts to connect with often overlooked groups within the community. Gordon believes the creation of 49ers PRIDE was the natural next step in the team's inclusion efforts.
Lindsay Rhodes asked Gordon where those efforts originate.
"It comes from our ownership," Gordon responded. "It comes from Denise DeBartolo York, from Dr. (John) York, from (son and team CEO) Jed (York), from (daughters) Jenna and Mara, from (Jed's wife) Danielle, from the entire family. So for us, because it comes from the top, it's really easy to follow through on."
Comments
More San Francisco 49ers News
Why one 49ers insider isn't optimistic about Dre Greenlaw returning
By David Bonilla
Feb 24
Dre Greenlaw is a fan favorite known for his relentless intensity on the field. He's also beloved inside the San Francisco 49ers locker room. However, with the star linebacker set to hit free agency in a few weeks, his time in Santa Clara may be coming to an end.
Linebacker...
Deebo Samuel says 'no bad blood' with 49ers, addresses weight reports
By David Bonilla
15 hrs
Soon-to-be Washington Commanders wide receiver Deebo Samuel took to social media on Monday to assure fans there's no animosity between him and the San Francisco 49ers.
"49ers know where I stand with them and it's nothing but love," Samuel wrote. "Love [GM] John [Lynch] and...
NBC Sports analyst says 49ers will trade Deebo Samuel "in the next couple of days"
By Marc Adams
Mar 1
Wide receiver Deebo Samuel wants the San Francisco 49ers to trade him. At the end of the 2024 season, during his exit interview, Samuel informed Kyle Shanahan and John Lynch that he wanted a "fresh start." And now, he may be getting his wish soon, according to Matthew Berry of...
Ian Rapoport says "keep an eye" on 49ers potentially trading WR Brandon Aiyuk
By Marc Adams
Mar 1
Earlier this week, Dianna Russini of The Athletic reported that multiple teams are interested in trading for San Francisco 49ers wide receiver Brandon Aiyuk. At the combine on Wednesday, GM John Lynch was asked about that report.
"Yeah, that typically happens with really good...
