Kelley L Cox-USA TODAY Sports

Kelley L Cox-USA TODAY Sports

Ownership the reason why the 49ers are at the forefront of diversity and inclusion, says Hannah Gordon

Jun 20, 2019 at 11:44 AM--

The San Francisco 49ers unveiled the 49ers PRIDE fan club last month, becoming the first NFL team to create a club geared explicitly toward members and allies of the LGBTQ+ community. The first team-sponsored club event will allow fans to join the 49ers front office during the San Francisco Pride parade on June 30.

The 49ers also plan to set up watch parties for games during the upcoming season.

"We're hopeful that other teams will follow suit," 49ers Chief Administrative Officer Hannah Gordon, who led the initiative, said during an NFL Network interview on Wednesday. "We've already heard from other teams who were really interested after we launched."

Hannah notes that the 49ers had almost 1,000 fans sign up within the first couple of days of the club's launch.

49ers PRIDE joins WON (Women of the Niners), a club for female 49ers fans relaunched last year, as another example of the team's ongoing efforts to connect with often overlooked groups within the community. Gordon believes the creation of 49ers PRIDE was the natural next step in the team's inclusion efforts.

Lindsay Rhodes asked Gordon where those efforts originate.

"It comes from our ownership," Gordon responded. "It comes from Denise DeBartolo York, from Dr. (John) York, from (son and team CEO) Jed (York), from (daughters) Jenna and Mara, from (Jed's wife) Danielle, from the entire family. So for us, because it comes from the top, it's really easy to follow through on."

Facebook Comments

More San Francisco 49ers News

Why PFF believes Trey Lance is in a good situation with 49ers in 2022

By David Bonilla
May 4

Trevor Lawrence, Zach Wilson, Trey Lance, Justin Fields, and Mac Jones. Those are the former first-round quarterbacks set to enter their second NFL seasons. Lawrence and Jones started all 17 games in 2021. Wilson started 13, and Fields started 10. Lance earned just two starts. However, that doesn't mean the soon-to-be 22-year-old San Francisco 49ers quarterback isn't set up for success. Analyst Sam Monson ranked the current team situations for the NFL's top second-year quarterbacks in 2022. Zach Wilson topped the list after the New York Jets' offseason efforts to build around their own 22-year-old quarterback. Right behind him, though, is Lance, who comes in at No. 2. That makes sense. After all, he's on a team that has been to the NFC title game twice in the past three

Why PFF believes 49ers signing Julio Jones makes sense

By David Bonilla
May 5

With the free-agency frenzy long gone and the NFL Draft behind us, NFL teams will move toward tweaking their rosters in preparation for the 2022 season. It's worth noting that there are still some well-known free agents awaiting offers—names like Jadeveon Clowney and Odell Beckham Jr. Veteran center J.C. Tretter might make sense for the San Francisco 49ers. The team is uncertain about the future of Alex Mack. General manager John Lynch is sounding less confident about the possibility of his starting center returning for his 14th NFL season. However, it's not Tretter that Pro Football Focus analyst Ben Linsey believes would be a good signing by the 49ers. Instead,

Why names 49ers-Dolphins among its top 10 games of 2022

By David Bonilla
May 5

The San Francisco 49ers face the defending Super Bowl champion Los Angeles Rams twice. They also face the Raiders for the first time since the latter left the Bay Area for Las Vegas. The two once-local rivals will play at Allegiant Stadium. The 49ers also host briefly-retired Tom Brady and the Tampa Bay Buccaneers. Every time the Niners face Brady, fans are treated (said sarcastically) to stories about how the future Hall of Fame quarterback loved the Bay Area team growing up and dreamed of playing for the 49ers. He has won seven Super Bowls since. Or, more recently, how the Niners passed on signing Brady in 2020. The quarterback went on to win that seventh Super Bowl that season. None of those matchups are

Why the 49ers drafted a running back in the third round

By Rohan Chakravarthi
May 6

With their first 2022 NFL Draft selection not coming until No. 61 overall, the San Francisco 49ers were required to remain patient without a first-round selection for the first time in the Lynch-Shanahan era due to last year's trade-up to select quarterback Trey Lance with the third overall pick. With that first selection, the 49ers took USC edge rusher Drake Jackson, who some analysts considered a fringe first-round talent, making it shocking that he was still available near the end of the second round. However, with their second selection at pick No. 93, the 49ers surprised many, drafting LSU running back Tyrion Davis-Price, who not only was a player at a position of low value, but also a player projected to go potentially one or two rounds later. So, why did


Trending News

Share 49ersWebzone