"Adam has earned this promotion, which is a result of his hard work and dedication to the 49er Way," said Lynch via a statement issued by the team. "He has been a tremendous asset to our team and we look forward to Adam continuing to play an integral role in all aspects of football operations in our quest to compete for championships."
Peters has spent the past four seasons with the 49ers, working closely with general manager John Lynch to build a roster that reached the Super Bowl during the 2019 season. Peters was a candidate this offseason for the general manager job with the Carolina Panthers. The team ultimately hired former Seattle Seahawks VP of football operations Scott Fitterer.
Peters was among the first hires by Lynch, who joined the team on January 29, 2017. Peters was hired two days later after spending his previous eight seasons (2009-16) with the Denver Broncos, where he served as the Broncos' director of college scouting in 2016. He was Denver's assistant director of college scouting from 2014 until 2015 following three years as a national scout and two seasons scouting the Western region for Denver.
Peters was reportedly integral in acquiring players who made up the Broncos' Super Bowl 50 championship roster.
Before his time in Denver, Peters spent six years (2003-08) with the New England Patriots. In his first two seasons with the Patriots as a scouting assistant, he was a part of two Super Bowl championships (XXXVIII in 2003 and XXXIX in 2004). In 2005, he handled pro scouting duties for the team before serving his final three seasons (2006-08) with the Patriots as an area scout.
Related News
More San Francisco 49ers News
-
Dez Bryant: Arrest warrant for 49ers WR Brandon Aiyuk an attempt to 'smear his name'
An arrest warrant has been issued for San Francisco 49ers wide receiver Brandon Aiyuk on a misdemeanor charge of exhibition of speed after he posted a video in December showing himself driving at speeds exceeding 100 mph near Levi's Stadium. The incident occurred during a... -
49ers facing harsh reality as NFL execs label Brandon Aiyuk 'untradeable'
There appears to be no trade market for San Francisco 49ers wide receiver Brandon Aiyuk, despite the team's hope that interest could eventually develop. With rival teams believing the 49ers will ultimately release the disgruntled receiver, there is little incentive to surrender... -
Where does 49ers' Mac Jones rank among NFL backup QBs by trade value?
Mac Jones saved the San Francisco 49ers' season in 2025. That wasn't a statement any fan expected to hear before last season began. But it happened. And it's not an overreaction. Starting QB Brock Purdy missed eight games in 2025. And Jones filled in admirably, going 5-3, and... -
USA Today predicts 49ers record for 2026
Last season, the San Francisco 49ers finished with an impressive 12-5 record, despite many injuries to key players. Some injuries, like those to Brock Purdy, George Kittle, and Ricky Pearsall, lasted multiple weeks. But there were more devastating ones, like the season-ending...