Samuel had a breakout season in 2021, accumulating 1,770 all-purpose yards and 14 total touchdowns on his way to NFL stardom. Before that, however, were some discussions with McDaniel. To motivate Samuel, the coach did his best to predict what could happen with some hard work.
According to Peter King of NBC Sports, McDaniel wanted Samuel to emerge as a leader on the team. Samuel was hesitant, feeling that he wasn't the vocal-leadership type. That's not what McDaniel meant, though. He wanted his receiver to lead by example, work hard by pushing himself in practice, and show that he could be a great student of the game.
Said McDaniel, via the latest Football Morning in America feature: "I said, 'If you do that every day and stay healthy and take care of your body and all that extra leg work that the true great ones do, at the end of the season, you'll be first team all-pro and you'll make me a head coach.'"
Now, Samuel is an All-Pro, voted to the honorary roster after his impressive third-year campaign. In addition, McDaniel is a head coach, thanks in part to Samuel's efforts helping the 49ers reach the NFC Championship Game for the second time in three seasons.
McDaniel knew he needed his young receivers to step up this past season. For Samuel, that meant taking on a dual-threat role in Week 10 and improving upon that effort with each passing week. Brandon Aiyuk struggled out of the gate but found his footing as the season progressed.
"This past season, I had a talk with him in the offseason," McDaniel said via King. "I was meeting with Brandon Aiyuk and Deebo at 6 a.m. every day during training camp because we needed them to step up. I asked Deebo, 'Are you the best player on the offense?' He was like, 'Yeah.' I said, 'The time is now. Do you really wanna be great? Greatness is hard. That's why it's great. It's not easy. It's a burden, really.'"
Those meetings weren't limited to the offseason. Every Tuesday, Samuel would come to McDaniel's office and wait for the coach to find time to discuss the upcoming game plan. Keep in mind that Tuesdays were when the coaches were in the midst of installing that game plan, so having a player wait around for you between speaking with other coaches and reviewing film of your opponent is irregular.
"No player in my career has ever bothered me on a Tuesday," McDaniel said.
McDaniel found the time, though, knowing that Samuel was eager to contribute and capable of being a big part of the offensive attack.
The offensive coordinator eased Samuel into the run-game plan, slowly introducing new plays into his repertoire.
"Each week, I'd add like one new type of run so he wouldn't have to learn too much, but the defense hadn't seen it," McDaniel said. "By the end of the season, he could do almost every type of run that running backs could do."
Samuel had amassed 502 rushing yards and nine rushing touchdowns by the end of the season, including the playoffs. Head coach Kyle Shanahan said the receiver's role in 2022 won't change. Samuel will continue to be a threat both through the air and on the ground.
"Yeah, I'm perfectly fine with it," Samuel told reporters after the season. "Like I stated all year long, I'm down for whatever to help this team win in every aspect."
More San Francisco 49ers News
-
49ers WR Mike Evans reveals health status for Week 1
San Francisco 49ers wide receiver Mike Evans, the team's prized offensive free-agent addition this offseason, is dealing with a groin injury. The most recent setback comes after he missed time at training camp with a quad strain. On Tuesday, head coach Kyle Shanahan told... -
49ers injury report: Kyle Shanahan provides updates on Mike Evans, Nick Bosa, several others
San Francisco 49ers head coach Kyle Shanahan planned to allow most of his starters to sit out Thursday night's preseason finale against the Las Vegas Raiders. For many, that is good news, as the team is dealing with several injuries. Shanahan spoke to reporters after Tuesday's... -
49ers injury report: Mike Evans among several players not practicing on Tuesday
San Francisco 49ers wide receiver Mike Evans left Sunday's practice early, appearing frustrated as he removed his pads. Evans is not participating in Tuesday's practice, although he is among several players getting some work in on a side field. Evans had previously missed time... -
49ers rookie De'Zhaun Stribling called 'a pro' by Mike Evans
Analysts and draft pundits are walking back their criticism of the San Francisco 49ers for using their top draft pick on wide receiver De'Zhaun Stribling, who was ranked lower on many draft boards by the "experts." Stribling (6-2, 202) has made NFL preseason history with an...