San Francisco 49ers assistant coach Katie Sowers is featured in a Frito-Lay commercial staring the one-and-only Beast Mode, Marshawn Lynch, along with several other NFL stars like Tom Brady and Dak Prescott.

Lynch shared the commercial via Instagram (h/t to Alex Didion of NBC Sports Bay Area).



Sowers started her coaching career in 2016 as an intern with the Atlanta Falcons, and then joined the 49ers the next offseason after Kyle Shanahan became the team's head coach.

Sowers is currently in her fourth season with San Francisco and serves as an offensive assistant coach, working with the wide receivers and helping to organize practices.

Shanahan explained in 2017 that he didn't bring Sowers aboard just because he values diversity on his staff. He hired her because he felt she could help his team.

"The receivers respect her," Shanahan said at the time. "She helps our receivers coach (then Mike LaFleur) with a lot of his work."

Sowers in February became the first female coach to take the field during a Super Bowl, and the first openly gay coach to reach the big game.


"Being the first, it is historic," Sowers said, leading to Super Bowl LIV. "I mean, there always has to be a first to make change, but the most important thing that I continue to say is just to make sure I'm not the last."

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