Don't laugh. Fox will formally announce today that it will do that on its regional Arizona Cardinals-Carolina Panthers game Sunday (1 p.m. ET) after an unannounced test on last week's Seattle Seahawks-San Francisco 49ers game. Fox Sports President Eric Shanks on whether such soundtracks will pop up on Fox's upcoming Super Bowl: "It's a possibility."
Given you're bombarded with mood-prompting music in TV shows, ads and movies — and in stadiums and arenas during games — it's seems inevitable that sideline shots of, say, Bill Belichick could end up being accentuated by Lady Gaga's Poker Face. That's Jay-Z's I Know What Girls Like taking us inside the heads of kickers who just made game-winning field goals. Cue It's Raining Men as players run out of tunnels. Everything going wrong for a team? Who you gonna call?Ghostbusters!
Fox's Shanks says game playlists could include famous artists — "the rule is you use it just once and don't edit it" — but will also draw on original medleys. For Sunday's game, Fox has 15 new cuts from James Cardoni, who has composed music for the prime-time show CSI.
USA Today
[ Edited by global_nomad on Dec 20, 2010 at 11:21 AM ]