Kelley L Cox-USA TODAY Sports

Kelley L Cox-USA TODAY Sports

Jed York Just Raised the Temperature in Jim Tomsula’s Office

Jul 22, 2015 at 7:16 PM23

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I was excited when Jed York got control over the team from his parents because it was clear that he loved football more than they did. I give him credit for being part of the process to bring Jim Harbaugh in and returning the 49ers back to relevance. However with every remark he makes these days, he adds to the "Perception Problem" that Steve Young said the Niners now have.

As you all may have read or heard, Jed York compared the 49ers hiring of Jim Tomsula to the Warriors hiring of Steve Kerr. I'll get to that in a second, but for those of you who haven't already seen it, you can find the article here.

I get it, I understand that Jed is really excited about his new hire and knows a lot of things we don't about our new coach. However, one of the cardinal rules of business is this: LET THE PRODUCT SPEAK FOR ITSELF. Instead of writing checks with his mouth, he should be writing them with his pen, you know, like other owners do. It seems like more than any other owner (yes, also more than Jerry Jones), Jed can't stay out of the media.

What's unsettling for 49ers fans is that York can't seem to get out of his own way. From the leaks coming from the team (which many people have assumed were him), to the way he handled Jim Harbaugh's situation publicly, to the botched coaching search; Jed York keeps digging himself deeper in the hole he threw himself into when he fired one of the most successful coaching staffs in recent 49ers history.

If Jim Tomsula wasn't already squarely behind the 8-ball, he is now and that's a tough position to start from when you've coached a grand total of 1 game in the NFL. Ideally, a coach would come into a stable situation where he knows what he has and what to expect, be it rebuilding or contending. With the mixed messages from General Manager Trent Baalke (are we rebuilding or re-loading?) and the constant interference from Jed York, we really don't know what to expect this year.

The 49ers and Jim Tomsula were already having a terrible offseason with the mass exodus of players via retirement and free agency. Add to that a whole new coaching staff, a new scheme to implement and filling the holes left by departed players all to make it a giant uphill climb for Jimmy T. The last thing he needed was added pressure from the owner, especially when the Niners have yet to take the field for training camp.

Ed Szczepanski-USA TODAY Sports

Now, let's compare this to the Warriors hiring of Steve Kerr.

The Warriors, like the 49ers, were a team that was a few pieces away from winning a Championship and loaded with talent. Also like the 49ers, the Warriors fired one of the most successful coaches that they've ever had in Mark Jackson. Both teams play in the Bay Area. That's about where the similarities end.

How is it different, you ask? Well, for starters, Steve Kerr was a highly sought after coaching candidate who was courted by multiple teams. Care to ask how many teams courted Jim Tomsula? You guessed it, only the one that he's coaching for right now. That's not necessarily Tomsula's fault, but it is telling.

Steve Kerr actually played basketball and was a 5-time NBA Champion while playing for two of the greatest head coaches of all time, Phil Jackson and Gregg Popovich. His coaching style has bits and pieces of the greats that he played for. He also had a stint as GM of the Phoenix Suns before entering the broadcast booth for TNT, so he's been able to see the game from every level.

The Warriors, unlike the 49ers, did not have a significant amount of roster turnover upon Kerr's arrival. The team was in full re-load mode and everyone knew it. No one really knows what the 49ers are right now.

Finally, the Warriors co-owners Joe Lacob and Peter Guber and General Manager Bob Myers stay mostly behind the scenes. They let Steve Kerr do his thing without interfering on the court, in social media or otherwise. Unfortunately, the 49ers don't have that dynamic right now - with York constantly in the media and Trent Baalke finishing Jim Tomsula's sentences.

The biggest loser in this is Jim Tomsula. The heat is already on him before his first training camp practice even begins, as if the pressure from the fans and national media wasn't enough. We 49ers fans are a fickle bunch. We want to win and we want to win with style. That's what we were raised on by the great teams of the past and it's what we've come to expect. It's what drove us nuts about Jim Harbaugh when the team was squeaking out wins.

I want to reiterate that I think the 49ers will be successful this season and the changes will work out for the better. I am cautiously optimistic about this group because of the encouraging things we've heard out of players and the coaches addressing problem areas right away. I have full faith in the coaching staff to get things turned around. There will be bumps in the road - some of them self-inflicted like this one - but at this point it's a blank slate and the 49ers are 0-0 like every other team in the league.

No pressure, right Jed?
The opinions within this article are those of the writer and, while just as important, are not necessarily those of the site as a whole.


  • Nflguy
    The offense was not good last season. However consider the following - The o-line was in shambles most of the season - Kap still managed career highs for rushing and passing yards despite having only 1 reliable wr (Boldin) - Baalke made ridiculous moves at WR. Signing Brandon Loyd who had been out of football the previous yr then trading a 4th rd pick for Stevie Johnson only to cut him the next offseason. After 3 straight years that reached the NFC Championship the Niners had a bad season filled with devastating injuries and plain bad luck (controversial fumble at end of Rams game). Still, the Niners finished with 8 wins. Jed York would have you believe we went 1-15
    Jul 31, 2015 at 12:06 AM
  • RamItOn
    Zed's comment (below) nailed it perfectly, as did this opinion piece by Zain. Nice work, sir. I hope to see more work from this author in the future.
    Jul 28, 2015 at 6:47 PM
  • Dallas Niner Fan
    Excellent article you hit the nail right on the head. About fans who complain about Harbaugh's offense, if you are not happy about 3 NFC Championship appearances and a Super Bowl appearance where we were 5 yards away from winning it, than you are really going to be unhappy in the next few years with the new coaching staff. Remember that the problems with getting the plays in on time were a problem before Harbaugh took over. The fact is that the probability of Harbaugh righting the ship on offense was much higher than the probability of this new coaching staff being successful.
    Jul 24, 2015 at 8:43 AM
  • Jed "Flaccid" York
    The cork is pointing down.
    Jul 24, 2015 at 8:40 AM
  • Zed
    Was Jed really naive enough to believe he could lie to the fans about firing Harbaugh? We can understand if you cant deal with him, or he rubs you the wrong way, but all successful coaches can be a-holes. Even Jeff Garcia correctly pointed out that this move mirrors father Yorks firing of Mariucci, putting an end to the 49ers historic streak of playoff appearances. This off season has been a unmitigated disaster, and true seahawk's wet dream come true. Basement, here we come alright. This next 8 years are gonna make us beg for Singletary to come back with Jimmy Raye
    Jul 23, 2015 at 5:07 PM
  • Marcos
    Eddie was a hot head but the man was genuine and the people around him new it. Jed reminds me of today's politicians who have no principles besides what the polls tell him they should be. He has an artificial quality about him that makes him unsuitable to lead any organization. Jim Tomsula is getting his shot and I hope that Baalke really is as good a scout and personnel guy as he thinks he is. No matter how good of a coach anyone is, you have to have good players. However, their handling of Harbaugh's termination was so disingenuous and deceitful that the organization is tainted for years.
    Jul 23, 2015 at 3:30 PM
  • Buzz
    Remind me how many games Bill Walsh coached in the NFL prior to being hired as our Head Coach?
    Jul 23, 2015 at 2:48 PM
  • Gatsby
    Did he actually turn up the temperature in the room? Tumulus seems to be the type of dude who has a constant sweat going.
    Jul 23, 2015 at 10:13 AM
  • Big Al Soprano
    York gets credit for hiring Harbaugh who despite his lack of offensive acumen, led them to three NFC title games. However, Harbaugh's offense declined each season and last year was an embarrassment yet he praised the game planning and play calling. The team regressed and York did what any good owner would do and fired him. Tomsula will prove to be a much more detailed coach and won't bring with him the egotist mentality. With Tomsula it will be about the TEAM.
    Jul 23, 2015 at 7:35 AM
  • robert
    Whoever , does not understand questioning York must be totally lost. You don't fire successful people. Mr. York constantly lied to media & fans for over a year back when the Harbaugh to Browns rumor began. He then leaks things out behind back of staff all season. He is a lying runt.
    Jul 23, 2015 at 7:20 AM
  • NinerGM
    I sincerely do not understand the York bashing, and I'm dead serious. It's like complaining to a pilot after trying to land a plane in the storm on a passenger airline that the landing should have been a little softer. Seriously.
    Jul 23, 2015 at 7:01 AM
  • boast
    How are all these writers missing Jed's context? Are they just trying to bait for clicks? Jed's comments were about changing the team's culture. This is something a head coaching change does. Jed then referenced the latest example and how well that worked out. He never directly compared Tomsula to Kerr.
    Jul 22, 2015 at 11:58 PM
  • Joseph Phillips
    Jed referenced the wrong NBA team. The 49ers more closely resemble the Los Angeles Lakers front office. The Lakers' "perception problem' has caused FA's to leave for less money or avoid the team altogether. For the 49ers - their players decide it is better to retire, then to suit up for another season.
    Jul 22, 2015 at 11:44 PM
  • Nflguy
    Jed keeps forgetting that only people on the team payroll are compensated for pretending he's anything more then a spoiled weasel in a role he's vastly unqualified for. The rest of us see him as just another rich kid with an expensive toy who likes to pretend he climbed the corporate ladder.
    Jul 22, 2015 at 11:39 PM
  • Cordon Sanitaire
    Harbaugh did well when he was at San Francisco but could not win the Super bowl. His dismal record of 8-8 last year was not sustainable. If anything Jed York saved him from free fall. But my only regret is the failure of Jed York to make Vic Fangio, the successor or a coach more cerebral than Tomsula. I hope he proves me wrong.
    Jul 22, 2015 at 11:31 PM
  • Doomed
    We already tried this M&M experiment. Basement, here we come.
    Jul 22, 2015 at 11:17 PM
  • Dan Waterman
    In my opinion, in-order to analyze a situation fairly one needs to detach emotions for a bit. That is the only way one can judge the circumstances calmly. The season has not even started yet. This is where I find a big difference between an average Niner fan and a Seattle fan. Facts are facts, no one can deny that however, there are always intangibles in a game. We know the facts, let's see what intangibles 49ers can bring to the game. No doubt being a loyal fan for a number of decades for me, it hurts to see if the team does not perform well. Personally, I also think Steve Kerr's comparison is 'lame'. Still I hope for the best that is all I can do at this time.
    Jul 22, 2015 at 11:16 PM
  • Duane
    Stop reading after the 1st paragraph. Just another bash York article.
    Jul 22, 2015 at 11:12 PM
  • Jim B
    Nobody in business thinks the cardinal rule is, "Let the product speak for itself." The cardinal rule is, "Nothing happens until something is sold."
    Jul 22, 2015 at 10:45 PM
  • Jay
    We need to get rid of Tomsula ASAP
    Jul 22, 2015 at 10:28 PM
  • Mr. P
    All I ask is for the Niners to score touchdowns in the 4th quarter this season. Sure it's a low bar. But people seem to forget how painfully awful it was to watch the offense last year. This team is clearly the most intriguing team to watch this year. Many surprises to come. But I think this coaching staff will make the offense watchable again. It's going to be a roller coaster ride. But better than pound the rock up the middle to a stacked box.
    Jul 22, 2015 at 10:11 PM
  • Sacninerfan
    So what exactly did York do or say now? Nice retread.
    Jul 22, 2015 at 8:36 PM
  • Mark Buland
    Please stop your negative cynical BS. Right or wrong Here we are. So shut up
    Jul 22, 2015 at 8:24 PM
    Response: I'm sorry you took it that way, Mark. Jim Tomsula actually has a great rag-to-riches sort of story and Emily Kaplan of MMQB wrote a great article about him that I encourage you to check out. I also encourage you to check out my first article here:, whose sentiments are echoed in the last paragraph. My previous article shows how I really feel and I think you'll find that I share in the optimism surrounding the team.

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