The San Francisco 49ers and Los Angeles Rams made NFL history last week, playing the first regular-season NFL game in Australia. The 49ers defeated the Rams 27-7 at the Melbourne Cricket Ground, with Los Angeles serving as the designated home team.
The historic matchup drew a strong audience in the United States, with viewers tuning in to the Netflix broadcast. The NFL announced that the game averaged 18.5 million U.S. viewers, according to Nielsen Big Data + Panel.
The game also drew a crowd of 100,021 at the iconic Melbourne Cricket Ground, making it the seventh-most-attended regular-season game in NFL history.
Viewership peaked at 21.3 million U.S. viewers between 6:30 and 6:45 p.m. PT. The game also ranks among the top three most-streamed Thursday primetime games ever.
The 49ers-Rams matchup averaged four million viewers ages 18 to 34. It was the most-watched non-Christmas streaming delivery for an NFL regular-season game.
Globally, 49ers-Rams averaged 21.7 million viewers, reaching more than 200 countries and territories. It was also the most-watched NFL game ever in Australia, adding another milestone to an already historic night for the league.
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