Levi's® Iconic Style Meets Game Day Apparel for a Modern Approach to Team Gear this NFL Season
SAN FRANCISCO - Following the launch of its inaugural NFL Collection with the San Francisco 49ers for the 2014-15 NFL season, the Levi's® brand has expanded its NFL Collection to include six additional teams, allowing fans across the country to show up for their teams this season in gear that is as unique as they are. In addition to the San Francisco 49ers, featured teams include the Chicago Bears, Denver Broncos, Green Bay Packers, New England Patriots, New York Giants and New York Jets.
With over 140 years of experience dressing fans around the globe, the Levi's® brand provides unique style solutions that bridge the gap between game day and every day style to create memorable "Live in Levi's®" moments that matter. The Levi's® NFL Collection was first conceptualized as a standalone collection paying homage to the San Francisco 49ers in honor of the team's inaugural season in Levi's® Stadium. The expansion to seven NFL teams is representative of the positive reception from 49ers fans who found the pieces to be reflective of both their fandom and street style. As with the Levi's® x 49ers Collection, Levi's® NFL Collection pieces will blend Levi's® iconic silhouettes with vintage team favorite details and craftsmanship for a unique offering that will excite fans to get dressed – and #showup - on game day.
"Being the naming rights sponsor of Levi's® Stadium allowed us to spend time connecting with fans, which helped us identify a void in the wearable team merchandise market," said James Curleigh, Levi's® brand President. "Fans want game day gear that reflects their everyday style, but also lets them proudly represent their favorite team. The Levi's® NFL Collection gives them that."
The Levi's® NFL Collection will offer both men's and women's apparel, incorporating four different pieces: the Levi's® NFL Varsity Trucker, Levi's® NFL Trucker, Levi's® NFL Western Shirt and Levi's® NFL Tee. All styles nod to Levi's® heritage, blending iconic silhouettes with each team's logos, colors and pride - perfect for game day and beyond. Retail pricing of the pieces will range from $35 to $158.
The Levi's® NFL Collection will be available beginning Aug. 13 at www.levi.com and in select Levi's® stores nationwide.
ABOUT THE LEVI'S® BRAND
The Levi's® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi's® jeans have become one of the most recognizable garments in the world – capturing the imagination and loyalty of people for generations. Today, the Levi's® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories is available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about the Levi's® brand, its products and stores, please visit levi.com.