SANTA CLARA, Calif. -- Colin Kaepernick is improving his media game.Is that important? Yes, allow me to explain why.Generally, media members couldn't care less if a player wants cooperate. If they want to talk, we love to get their insights and express them to the football-craved world. If they are reluctant, that's OK, too. I'm not going to force anyone to talk to me. There are plenty of other players in the locker room.A starting quarterback, however, is a different story.