Vernon is my pick, he's the only one who is involved beyond just an endorsement. In 50 yrs, no one is going to remember the other guys, but Vernon could end up owning the entire Jamba Juice company. You can tell he's a really smart guy, just look at the Fantex deal he made. If you look at his stats this year, it's pretty obvious he is going to walk away from the Fantex deal a big winner.
http://www.post-gazette.com/business/2014/04/27/Fantex-tests-market-sells-shares-of-49s-Vernon-Davis/stories/201404270037
By offering Mr. Davis $4 million in exchange for 10 percent of future earnings, Fantex has valued his future earnings at $40 million. But earning an additional $40 million is not necessarily an easy task, even for a star tight end or a Super Bowl contender.
And Mr. Davis, 30, is closer to the end of his career than the beginning. He is due to receive $9.05 million over the final two years of his current contract, but none of that money is guaranteed in the National Football League.
Even though Kap is the most famous now, I think Kap will end up with the least iconic brand or at least no one is going to remember him for the Beats endorsement. He's winning alot of important awards right now but eventually when Beats becomes irrelevant, it's important for him to align himself with a more permanent brand. Hopefully he has a smart team of advisors around him or else he might end up like Iverson, who squandered his icon status and ruined his career by choosing to go with Reebok...seriously AI wtf, so disappointing?
edit: forgot the boss
[ Edited by znk916 on Nov 3, 2014 at 9:41 AM ]