Originally posted by BrianGO:
Originally posted by Niners99:
Originally posted by mattster03:
After a day of thinking about it... the name is actually starting to grow on me.
I wouldnt mind it if they called it "Levi Strauss Field". "Levi's Stadium" sounds dumb, like its owned by some guy named Levi.
Still unsure of how a weak 11 mil/year offer won the bidding over all the filthy rich tech companies...
Tech companies have to worry about building technology. Clothing companies are 80% brand name and marketing.
eh, I dont buy that. AT&T paid megabucks for the Giants stadium naming rights, and made the park into the worlds biggest wifi hotspot.
Companies like Apple, eBay, Google, Yahoo, etc. are on the same level as AT&T as far as making money goes. The only thing I can think of is that most tech companies already advertise so much via the internet and through social networking, they dont need to bother with a stadium.
Outside Apple, it seems like the silicon valley business giants dont both much with commercials. Still, it wouldve been nice to partner with their home team. We should have been able to finance SO much more than 220 mil. of that stadium via naming rights.
With all the 49ers history, the rarity of a state of the art stadium in the bay area, the 49ers being the best team in the NFL right now, and on the rise, etc., I think Levi's got a great deal marketing wise. Seems like naming rights shouldve been in much higher demand.