Originally posted by SofaKing:
Levi's has a relationship with the "49ers" dating all the way back to 1849. They made durable denim jeans for the miners during the gold rush. So it makes some sense to have their name on the stadium.
Levi's Stadium....it's not so bad once you say it aloud a few times. At least it wasn't named after a bank or something lame like that.
Yes. I do like link between the 49ers and Levi's. The $ is good.
If we want to maintain the historic ties, it will Levi's Sourdough Stadium.
If I remember correctly sourdough bread was "discovered" during the 1849 Gold Rush, when some bread baker's yeast went sour.
The 49er mascot is Sourdough Sam.
The cheer leading squad is the Gold Rush.
I can envision some great ad campaigns using these historical links as a the motif.
Jed York is no dummy.
[ Edited by buck on May 8, 2013 at 2:28 PM ]