Below are the first odds I've seen for winning the division in 2010. We're the favorites at -125 (4:5), while the Cards are +250 (5:2).
What that means is that the bookies think we're a little over 3 times as likely to win the division as the Cards, and 3.75 times mroe likely than the Hawks (3:1).
For the NFC West as a whole, we're projected to be the 5th most-contested division (amongst all 4 teams), with the AFC West as the most contested, NFC East 2nd, and AFC South 3rd.
If we narrowed down the odds comparisons only to the top two teams in each division, we're right in the middle of the pack, and the AFC West has the biggest gap (San Diego vs. 3 6-8 win teams).
Bottom Line: The 'market' sees us as good favorites to win the NFC West; the market also thinks that Seattle is nearly as likely to finish in 2nd place as Arizona.
http://www.nationalfootballpost.com/2010-NFL-Divisional-odds.html
AFC East
Buffalo: +2000
Miami: +300
New England: +125
NY Jets: +140
Cinco de mayo pick: Miami
AFC North
Baltimore: -110
Cincinnati: +350
Cleveland: +1200
Pittsburgh: +200
Cinco de mayo pick: Baltimore
AFC South
Houston: +350
Indianapolis: -150
Jacksonville: +800
Tennessee: +350
Cinco de mayo pick: Houston
AFC West
Denver: +500
Kansas City: +600
Oakland: +650
San Diego: -250
Cinco de mayo pick: San Diego
NFC East
Dallas: +120
NY Giants: +250
Philadelphia: +250
Washington: +700
Cinco de mayo pick: Philadelphia
NFC North
Chicago: +300
Detroit: +2000
Green Bay: +125
Minnesota: +140
Cinco de mayo pick: Green Bay
NFC South
Atlanta: +160
Carolina: +900
New Orleans: -175
Tampa Bay: +2500
Cinco de mayo pick: Tampa Bay
NFC West
Arizona: +250
San Francisco: -125
Seattle: +300
St. Louis: +1500
Cinco de mayo pick: Seattle
