Below are the first odds I've seen for winning the division in 2010. We're the favorites at -125 (4:5), while the Cards are +250 (5:2).

What that means is that the bookies think we're a little over 3 times as likely to win the division as the Cards, and 3.75 times mroe likely than the Hawks (3:1).

For the NFC West as a whole, we're projected to be the 5th most-contested division (amongst all 4 teams), with the AFC West as the most contested, NFC East 2nd, and AFC South 3rd.

If we narrowed down the odds comparisons only to the top two teams in each division, we're right in the middle of the pack, and the AFC West has the biggest gap (San Diego vs. 3 6-8 win teams).

**Bottom Line: The 'market' sees us as good favorites to win the NFC West; the market also thinks that Seattle is nearly as likely to finish in 2nd place as Arizona.**

http://www.nationalfootballpost.com/2010-NFL-Divisional-odds.html

AFC East

Buffalo: +2000

Miami: +300

New England: +125

NY Jets: +140

Cinco de mayo pick: Miami

AFC North

Baltimore: -110

Cincinnati: +350

Cleveland: +1200

Pittsburgh: +200

Cinco de mayo pick: Baltimore

AFC South

Houston: +350

Indianapolis: -150

Jacksonville: +800

Tennessee: +350

Cinco de mayo pick: Houston

AFC West

Denver: +500

Kansas City: +600

Oakland: +650

San Diego: -250

Cinco de mayo pick: San Diego

NFC East

Dallas: +120

NY Giants: +250

Philadelphia: +250

Washington: +700

Cinco de mayo pick: Philadelphia

NFC North

Chicago: +300

Detroit: +2000

Green Bay: +125

Minnesota: +140

Cinco de mayo pick: Green Bay

NFC South

Atlanta: +160

Carolina: +900

New Orleans: -175

Tampa Bay: +2500

Cinco de mayo pick: Tampa Bay

NFC West

Arizona: +250

San Francisco: -125

Seattle: +300

St. Louis: +1500

Cinco de mayo pick: Seattle