Soon after their Super Bowl victory in 1992, Native Americans started writing letters to owner Jack Kent Cooke encouraging him to change the name. Others boycotted Redskins products and protested. At one protest "Native Americans handed the fans redskin potatoes as they entered a Redskins game, suggesting that if the team will not change their name altogether, then they should at least change their mascot to the potato." Many of these events were led by Suzan Shown Harjo of the National Congress of American Indians (NCAI). Redskins owner Jack Kent Cooke responded to these pleas in an interview stating "There's not a single, solitary jot, tittle, whit chance in the world that the Redskins will adopt a new nickname."
There was a large protest at the 1992 Super Bowl between the Redskins and the Buffalo Bills. Since the game was held in Minnesota, the area's large Native American population was able to voice their anger over the name. The American Indian Movement's (AIM) Vernon Bellecourt was one of the main organizers and voices of the event. Before and during the game, approximately 2,000 Chippewa, Sioux, Winnebago, and Choctaw, and other Native Americans and members of the local population protested. Some of the signs they carried read "We are not Mascots", "Promote Sports not Racism", and "Repeal Redskin Racism".