Oct. 12 (Bloomberg) -- Nike Inc., the world’s largest sporting-goods provider, will replace Reebok as the maker of National Football League-branded apparel and uniforms in a bid to drive sales growth in its largest market.
NFL owners approved a licensing deal with Nike that will begin in 2012, the league said in an e-mailed statement today. Reebok, which was acquired by Adidas AG in 2006, has held the license since 2001. The agreement will last five seasons, Brian McCarthy, a spokesman for the NFL, said in an e-mail
The NFL’s agreement with Nike doesn’t include headwear, which was part of the Reebok deal. NFL-branded hats will be made by New Era Cap Co., based in Buffalo, New York, and the ‘47 Brand from Boston-based Twins Enterprise Inc.