I was thinking the niners could sponsor a reality show in which the contestants would compete to win a 1-year contract (rookie minimum $) to play QB for the 49ers. They might wind up on the practice squad or cut entirely, but it would be interesting.
It could be set up like American Idol where the coaches and scouts go to 6 cities and audition all comers. The finalists come to Santa Clara for the final elimination.
We might find a diamond-in-the-rough. At the very least it would be fun.