The Better Rivals team is extremely excited to announce a new logo designed by longtime fan and loyal listener Joce Bossin. It's a logo and story that was about two months in the making. We had several people ask us about the logo on Twitter and Facebook so we thought we would share the thought behind the design here.

When we started discussions about the design, we wanted something that tied in our team colors with what we do - a podcast. After several options and iterations, we felt the final logo tells a story about who we are and what we do.

The crest design, as opposed to a circle or square, calls back to one of our favorite iterations of the 49ers logo - the alternate 1950s logo. We wanted to imbue rich history of the franchise into the logo.

The color scheme is obviously 49ers centric. And the three stripes at the bottom of the badge is a call to the three stripes on the current, and throwback, 49ers uniform.

The microphone is a football because, well, we love to talk about football. It's what we do. In fact, our friends are all pretty tired of hearing about it. Which is why we're glad we have you to listen to us. But the football is color coded into two sides because we do our best to give you an objective analysis of the teams tendencies and schematic concepts. Yes, we're fans, but that doesn't mean our fandom blinds us.

And finally, the only text on the badge is "Better Rivals" because we strive to make you a better rival in any football conversation. We do this by examining matchups against our bitter rivals. Oh yeah, we also love word plays.

We hope you love this new logo as much as we do. It's a little slice of our fan-centric hearts combined with something we love to do - our podcast.

We'd be remiss if we didn't send another HUGE thank you to Joce Bossin for the design work. He took nebulous ideas and turned them into a fantastic logo. He even tackled our Facebook and Twitter banner images. Make sure to give him a follow on twitter @iAdoss.

And as always, Go Niners!