Ready, Set, Crack!

Union Square Association Celebrates the 7th annual Celebrity Crab Festival at Union Square – A fundraiser for the San Francisco 49ers Foundation

San Francisco 49ers team up with Local Chefs for Crab Cracking Contest with Food, Beer and Wine Tastings

Saturday, February 28, 12:00 Noon – 3:00 p.m.
What:
The 7th Annual Celebrity Crab Festival at Union Square. Union Square may not be home to crab fishermen, but we know how to celebrate San Francisco's local seafood treasure!

Members of the San Francisco 49ers team up with local chefs to demonstrate the art and intricacies of cracking a crab. The noon-time demonstration will be followed by a timed crab cracking contest to see who can crack the most crab.

For a minimal sampling fee, local restaurants will provide tastes of the city's beloved Dungeness and patrons can sample beer and wine at the Wine & Beer Garden.

Music from Diego's Umbrella, family entertainment including a children's booth and activities for the entire family.

Attendees will also have the opportunity to purchase a 49ers player autograph for $20 with proceeds benefiting the 49ers Foundation and receive a 49ers Respect Rim hat.

This year, the Crab Festival will be a "zero waste" event. In partnership with Golden Gate Disposal & Recycling and the San Francisco Department of the Environment all materials used at the event will be compostable and recyclable.

When:
12:00 noon to 3:00 p.m.
12:30 p.m. – Crab Cracking Competition
Saturday, February 28, 2009

Where:
Union Square
San Francisco, CA

Who:
San Francisco 49ers
49ers Gold Rush Cheerleaders
49ers Mascot Sourdough Sam

Who:
Union Square Chefs
Jen Biesty, Scala's Bistro
Adam Carpenter, Ponzu
Robert Helstrom, Kuleto's
Seis Kamimura, Postrio
Darren Lacy, Luques Restaurant & Bar at the Chancellor Hotel
Keira Moritz, Puccini & Pinetti

Fernando Padilla, Master Baker, Boudin Bakery
Mauro Pando, The Grand Café
Thomas Rimpel, The Oak Room at the Westin St. Francis
Richard Slusarz, Grandviews at the Grand Hyatt
Arnold Wong, E & O Trading Co.

Tickets:
Admission is FREE. Tickets for food, beer and wine tastings are $5 each or 6 for $25. Tickets can be bought the day of the event at a designated ticket booth - cash only.

Why:
Proceeds from the event will benefit the San Francisco 49ers Foundation (501c3) which supports development programs for underserved youth that keep them safe, on track and in school. A significant portion of its funding goes towards family violence prevention programs and activities that teach youth leadership and respect.

Sponsors:
Golden Gate Disposal & Recycling, Macy's, The Chancellor Hotel on Union Square, Kenwood Vineyards, Guinness, The Kimpton Group, Boudin Bakery & Bistro, Sears Fine Food, See's Candies, Stanley's Steamers, MJM Management Group, the San Francisco Department of the Environment, CBS5 and the CW 44cable12.

Produced By:
Union Square Association in partnership with the San Francisco 49ers Foundation & Macy's.

For More Info:
Call the Union Square Association at 415-781-7880 or visit the San Francisco 49ers website at http://www.49ers.com/pressbox/news_detail.php?PRKey=5077.

Media Info:
Contact Lisa Goodwin, San Francisco 49ers, at 408-562-4957 or via email at lisa.goodwin@niners.nfl.net.